Many of our customers have a solution-first mindset but often forget about the perks of branding. From lanyards to id badges, and even something as small as a parking permit, nearly every one of our products can be branded in some fashion.
An easy-to-read logo on a parking permit can make a difference as it is spotted on bumpers throughout town. But branding can go beyond simple advertising. Employee branding can lead to more effective employees by harnessing camaraderie and can also lead to a culture-shift where employees might recognize one another “in the wild”, so to speak.
Branding is an important topic that isn’t limited to just advertising and customers. A brand is nearly a living, breathing, mascot of the business if done correctly.