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One of the fastest growing segments of the plastic card industry is loyalty cards that add value to membership. They entitle card holders to special privileges, discounts or incentives, all designed to retain current customers and attract new ones. The most popular product in loyalty card marketing today is the ID Card / Key fob Matrix. This is a one piece, laminated Teslin unit. It consists of a standard magnetic stripe and/ or barcoded card, one to three key tags and a removable paper control label. They are all identically encoded and perforated to punch out cleanly and quickly.
