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Gift Cards & Branding
- Plastic gift cards are a form of branding that constantly remind the customer of the merchant and its products.
Gift Cards Promote Additional Purchases
- Gift cards boost the perceived value of the gift as well as result in additional purchases and fewer returns, as shoppers apply remaining card balances to more expensive items.
Gift Cards Keep on Giving
- Gift cards can be reloaded after the initial pre paid amount has been spent. Gift Cards Are Better Than Cash Compared to cash transactions gift cards are more effective, easier-to-use, safer and quicker. And, because they are pre-paid, they generate instant cash for the retailer.
